About us

What We Do

Welcome to wizrd.co.uk. A magical place for everyone who believes that life is about being creative, for challenging yourself and for improving your wellbeing. And if that means having good old-fashioned fun, then bring it on!

Meet the team

Ian Waxman – Founder

Ian comes from an advertising and marketing background, running his own ad agency for many years. But his love for games and toys is in his blood. Ian’s great-grandfather Isaac, after who Ian was named, came to Britain at the turn of the 20th century with very little. He started selling simple toys and dolls in London’s East End markets. By the time Ian was born, the family had the largest toy warehouse in the UK and a thriving distribution business spanning the globe.

James Gatheral – lead contributor

James is a writer with a PhD in English Literature and a book published by Routledge: The Bohemian Republic (2020). He now runs a creative agency called Mammoth and publishes articles on a wide range of subjects, including history, sport, music, business, and gaming. Wizrd provides a platform for James to indulge in his passion for puzzles and board games.